The media and entertainment landscape in Southeast Asia is undergoing a significant transformation, fueled by several key trends. The region has seen a rapid rise in digital content consumption, with the market expected to grow at an impressive 13.61% from 2022 to 2029, reaching approximately US$825.30 million by 2029.
This surge is driven by increased smartphone adoption and greater internet access, making streaming services more widely available to a diverse audience. Additionally, local content production is gaining momentum, as platforms recognize the importance of culturally relevant programming. However, in an increasingly competitive market, the core challenge remains: “How can services provide better, and more immersive experiences to boost customer engagement?” In today’s article, we’ll explore how you can strategically capitalize on these trends and leverage key solutions to enhance customer experiences.
Opportunities and Challenges Lies Ahead When Expanding Businesses to China
As the streaming industry in Southeast Asia grows more competitive, enhancing the viewer experience is paramount for businesses, particularly in the realms of digital content and advertising. A positive viewer experience plays a critical role in driving customer engagement and satisfaction, ultimately contributing to business success. Superior viewer experiences lead to higher engagement, which boosts viewer satisfaction, increasing retention rates and reducing churn for subscription-based services.
While many companies aim to expand their market share in Southeast Asia, they are also eyeing opportunities in China, seeking to tap into the country’s massive consumer base and economic potential. With the ASEAN-China trade corridor reaching approximately USD 911.7 billion in 2023, businesses are keen to explore cross-border opportunities.
However, many ASEAN companies face significant challenges due to China’s complex network infrastructure and limited access to its internet systems. So, how can these businesses deploy strategic solutions to increase the reliability of their applications when entering the Chinese market?
What Solutions Do You Need to Upgrade Customer Experience?
Take a Singaporean business as an example. Trinax, a leading interactive technology company based in Singapore that designs and develops digital experiences built on an omni-channel framework for brands and organizations. Like all the other businesses, Trinax also expects to provide this viewer-experience service to Chinese event participants. However, the challenges that come ahead of Trinax are quite insurmountable: “Offering stable and lag-free experience for viewers” and “Continuously staying online within the restricted Internet access”.
In order to tackle those challenges to elevate the service quality, Trinax partnered with Mlytics, also a Singapore-based technology company, to get down to the problems. After the technical evaluation, Mlytics caters global, smart load balancing, Multi CDN solution, combined with 24×7 security operations to ensure seamless virtual experience.
To dive deeper into the solutions, for the China-based users, Mlytics deployed China RIM CDNs to ensure global visibility for technical components. Those specific CDNs were used to route traffic using reliable networks, while Mlytics’ WAF constantly hid the GCP IPs to allow Chinese participants the same experience as other global users. (Read More: Trinax & Mlytics take thousands of virtual travelers on the trip of a lifetime)
In addition, Mlytics’ signature smart load balancer is integrated to direct traffic to Google Cloud origin servers, and used geo-based rules to route global traffic directly to the GCP instance so that google cloud CDN was leveraged where it was best performant.
Proven Results: Stronger Partnership Between Trinax & Mlytics
“We greatly value our partnership with Mlytics, as their technical team went above and beyond to address Trinax’s challenges,” said a representative from Trinax. Thanks to ongoing connectivity testing before and during the event, combined with a flexible Multi-CDN deployment, Trinax successfully hosted a smooth, lag-free event for participants in China and across the globe, while simplifying billing for their customers.
As streaming and media services continue to grow in ASEAN countries, businesses remain focused on delivering exceptional customer experiences. The Trinax case highlights the importance of proactive testing and collaboration with Mlytics. By leveraging the combined solutions of Mlytics and Trinax, you can explore numerous ways to enhance the quality of your customer experience.
