Mlytics, a leading provider of web optimization solutions and video stream augmenting technology has been included in the Gartner report “6 Dimensions to Consider for Effective CDN Differentiation”, published April 2023.
The CDN market is witnessing continuous growth, driven by the ever-increasing demand for fast and reliable content delivery across the globe. As more businesses recognize the importance of optimizing their online presence, the market has become a lucrative space for new entrants. The relatively low barriers to entry have allowed a diverse array of providers to establish themselves, resulting in intensified competition among CDN vendors. This fierce competition has created an environment where differentiation is crucial for sustained success.
As Gartner’s recently published report recommends:
“CDN use cases are becoming more complex, with the combination of security and edge services and variation across industries. There is no single best-fit CDN offering for all vendors.
Product managers seeking to differentiate CDN offerings during product design and creation must leverage the six dimensions and focus areas to differentiate their CDN offerings and guide investment in areas that are most relevant to evolving customer needs and market trends.”
Today, CDN solutions go beyond basic content caching and encompass a combination of security measures, edge services, and specialized offerings tailored to specific industries. Enterprises require robust security features to safeguard their digital assets, while edge services like edge computing and edge analytics enable real-time processing and improved user experiences. Furthermore, industry-specific requirements demand CDN solutions capable of addressing unique challenges and delivering tailored solutions.
According to Gartner : “There are six dimensions that CDN product managers must consider when selecting the investment areas that suit both their skills and existing capabilities with an eye on evolving customer needs. ”
Here are Six Dimensions for Differentiating CDN Offerings listed by Gartner:
1. Technical Competency
2. Industry Competency
3. Customer Experience
4. Operation Management
5. Support & Services
6. Geographic Coverage
Product managers seeking to differentiate CDN offerings during product design and creation must:
Leverage the six dimensions and focus areas outlined below to differentiate their CDN offerings and guide investment in areas that are most relevant to evolving customer needs and market trends.
Six Dimensions for Differentiating Mlytics CDN Offerings:
1. Technical Competency:
Mlytics demonstrates exceptional technical competency in the CDN market. Mlytics’ commitment to technical excellence ensures fast, reliable, and efficient content delivery for its customers.
2. Industry Competency:
Mlytics exhibits industry competency by addressing the specific needs of businesses, especially those targeting audiences in China. By collaborating with Chinese CDN vendors, Mlytics ensures seamless content delivery within China’s unique network infrastructure and regulatory environment. This industry expertise enables Mlytics to cater to customers operating in diverse industries, including media, e-commerce, gaming, and more.
3. Customer Experience:
Mlytics prioritizes delivering an exceptional customer experience. The platform’s user-friendly interface allows customers to easily customize their CDN configuration, select preferred CDN providers, and manage their content delivery operations effectively. Mlytics’ intelligent traffic routing decisions based on real-time performance data ensure an optimized user experience, minimizing latency and maximizing content delivery speed.
4. Operation Management:
Mlytics streamlines operation management for its customers through its centralized marketplace. The platform provides a single access point to multiple trusted global CDNs and regional players, simplifying the management of CDN resources. Customers can efficiently monitor and manage their CDN configurations, ensuring seamless content delivery across their digital properties.
5. Support & Services:
Mlytics is committed to providing excellent support and services to its customers. With responsive customer support and technical assistance, Mlytics ensures that businesses receive prompt assistance whenever they face challenges or require guidance. Additionally, Mlytics offers value-added services such as security features, including DDoS protection, Cloud WAF, and API protection, to safeguard content and mitigate potential risks.
6. Geographic Coverage:
Mlytics offers comprehensive geographic coverage, enabling businesses to reach global audiences efficiently. Through partnerships with various CDN vendors, including Chinese providers, Mlytics ensures content delivery within China and extends its reach across other regions. By intelligently distributing traffic across multiple CDNs, including Chinese CDN vendors, the company ensures efficient content delivery and reduced latency, particularly for customers targeting audiences in China.This broad geographic coverage empowers businesses to deliver content seamlessly to their target markets, regardless of their geographical location.
By excelling in these six dimensions, Mlytics differentiates itself in the CDN market. Its technical competency, industry expertise, focus on customer experience, streamlined operation management, robust support and services, and extensive geographic coverage position Mlytics as a trusted and reliable CDN provider for businesses seeking optimized content delivery solutions.
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